The 300, located at 300 South Wacker Drive is a 1970's, 35-story skyscraper located along the Chicago River with 360-degree views of downtown. The building's "awakening" - a complete rebranding and renovation differentiates itself from other properties in the South Wacker corridor and effectively attracts and retains tenants in a competitive submarket. The new vision for the building is defined by a boutique hospitality environment that welcomes and inspires tenants and visitors.
The transformation began with the repositioning and renovation of the building's street entry by shifting the entry to the center of the building from the sides. Previously non-descript with multiple revolving doors, the entrance was re-designed with one main central revolving door highlighted by a new timeless exterior canopy with modern lighting and signage.
For the repurposed building lobby, the client desired a dynamic and unique public-facing space that contrasted from other lobby spaces at other properties along South Wacker Drive. The existing lobby was dated and brash with marble walls and floors and intense digital displays that harkened to a conservative, corporate environment. Taking cues from the "awakening" rebrand, the design team re-envisioned the lobby by creating a warm, hospitality setting, where tenants and visitors encountered an inviting and comfortable space. Comfortable soft seating areas flank a custom reception console and provide alternative working environments for tenants and a place for visitors to relax. A "sunrise" element was incorporated into the lighting design and natural materials accentuate warmth and hospitality.
Adjacent to the lobby, a former office space was transformed into a flexible amenity lounge and café. The daylit lounge, with 16 feet-high curtainwall, has a stunning view to the Chicago River and serves as a meeting and socialization space with a variety of casual seating arrangements and tables. Dramatic lighting warms the space, while custom designed bookcases, coffee and end tables, and sofas lend a hospitality-like environment. The lounge is a flexible space that can be utilized for private events, all-hands meetings, and alternate work environment for both tenants and the public.
Unique to the space is a stationary food truck that is positioned in the lounge serves as a creative centerpiece. Visible from the street, the truck will serve a rotating selection of cuisines from a variety of local food purveyors. A renovated outdoor terrace serves as a social gathering space with views to the river and is accessible via a new sliding glass wall system to create a seamless indoor/outdoor connection to the main lounge in the warmer months.
In the building's lower level is a new bicycle storage room and yoga/group exercise studio for tenant use. New landscaping around the property, including along the river, furthers the building's position as a destination property. Huntsman is also designing speculative suites for the building with the goal of attracting new tenants to the dynamic building.
Scope Building Repositioning
Size 12,000 square feet (Lobby and Tenant Lounge), 20,000 square feet (Spec Suites)
Location Chicago, IL
Credits Kendall McCaugherty © Hall + Merrick Photographers (Lobby & Tenant Lounge) Bob Grosse/Chicago Commercial Photography (Spec Suites)