By revealing the art of floral arrangements, a San Francisco flower shop involves the customer in the creative process. The owners wanted something different than the standard, cramped flower stands. They also required function to be fashioned into unique, stylized elements. The main design concept by Huntsman was to move some of those interesting "back-of-the-house" operations into plain sight. Two floral stations attract pedestrians' attention, allowing customers to watch the creative pros at work. The design was also developed to be modular and economical.
Client San Francisco Florist & Gifts
Location San Francisco, CA
Scope Interior Design and Environmental Branding
Size 2,000 square feet
"San Francisco Florist & Gifts" Visual Merchandising and Store Design, June 2000
Credits Photography by David Wakely