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The 300




Building Repositioning, Tenant Development Services


Chicago, IL


12,000 square feet (Lobby and Tenant Lounge), 20,000 square feet (Spec Suites)

The 300 is a 1970's highrise located along the Chicago River with 360-degree views of downtown. The building's "awakening" - a complete rebranding and renovation differentiates the property in a competitive submarket. The new vision for the building is defined by a boutique hospitality environment that welcomes and inspires tenants and visitors.


Kendall McCaugherty © Hall + Merrick + McCaugherty Photographers​​ (Lobby & Tenant Lounge) Bob Grosse/Chicago Commercial Photography (Spec Suites)

The transformation begins with the repositioning of the main entry to the center of the building, updated revolving doors and adding a timeless exterior canopy. In the dynamic public-facing lobby, soft seating areas flank a custom reception console and provide alternative work environments for tenants and visitors. The project’s highlight is found adjacent to the lobby, where a former office space is transformed into a flexible amenity lounge with views of the Chicago River, casual seating arrangements, custom bookcases, and a full-service café. Visible from the street, a unique stationary food truck serves a rotating selection of cuisines from a variety of local food purveyors

In warmer months, a renovated outdoor terrace accessed through a new retractable sliding glass wall extends the social gathering space. On a lower level, bicycle storage and a yoga/group exercise studio were added for tenants. Along with the public areas, a number of Huntsman-designed speculative tenant suites have been successful in attracting new tenants to this destination property.

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