Mercedes-Benz of San Francisco

With an opportunity to capitalize on the exposure afforded by a busy intersection and freeway, Mercedes-Benz of San Francisco chose to expand and convert a 50,000 square foot television studio to accommodate a new showroom, service and maintenance, parts sales and inventory, and administrative offices. Formerly housed in two different locations, these functions were combined to reform adjacencies and meet business growth. Huntsman began the design process by analyzing the site's four existing buildings to determine new functions. The new showroom was once a lobby and storefront, while the sales center housed recording studios. Arterial circulation covered by a glass atrium connects the showroom and sales department. Inside, louvers provide natural ventilation, while outside, the atrium doubles as a billboard. Exterior cladding is in keeping with Mercedes' Autohaus standards adapted to the unique urban site conditions.

Client Mercedes-Benz of San Francisco
Location San Francisco, CA
Scope New Showroom and Service Center Design
Size 75,000 square feet

Awards
Interior Design Magazine, Best of the Year Awards, Showroom Category, Finalist, December 2006

Publications
"Auto Light," Visual Merchandising + Store Design Online, January 2008

"In The Driver's Seat," Contract Magazine, November 2007

Credits Photography by David Wakely