Java City & La Petite Boulangerie

Java City, a cafe chain based in Sacramento, wanted to break away from the mold of coffee bars, so they turned to Huntsman to create a new look for its San Francisco store.  Huntsman developed a brand strategy for the client that would reflect its mission to be a "metropolitan oasis of refreshment." Java City desired a unique setting where its passion for coffee is transcendent in its business and customers are inspired to both work and relax.  The design solution included a light and airy aesthetic that contrasts with the ubiquitous look of dark wood and overly upholstered seating found in stores of competing brands.  A classic modern blend of blond woods, aluminum finishes and solid-surfaces form a clean, enduring interior.  The design team used consistent murals, materials and display systems to support the company’s new brand identity.  The San Francisco store became the prototype for a chain-wide roll out that included 13 locations throughout California.

Client Java City
Location Northern California
Scope Retail Design and Branding
Size 2,000 square feet each

Publications
“Java Man,” Visual Merchandising and Store Design, April 1999

Credits Photography by David Wakely