DIRECTV's Washington D.C. office serves as a strategic business tool, providing a facility for its lobbyists to interface with governmental agencies as well as support their work processes. DIRECTV's goals were to have the work space support its lobbying efforts, showcase new products, foster personal relations, have the public areas reinforce its brand and culture, and ultimately, create a hybrid environment of the legal and entertainment industries. Utilizing the floorplate as efficiently as possible, the team divided the space into a public zone that closes for conferencing and opens for social events as well as a private zone that comprises of offices designed like residential studios that create a feeling of comfort for clients meeting with staff. Highlighted with a graphic wall, the lobby showcases DIRECTV products and focuses on the latest technology in digital television programming and recording. Private offices feature built-in desks for personal research and reading, while leaving open space for meeting tables and casual seating.
Location Washington, D.C.
Scope Office Planning and Design
Size 6,000 square feet
Washington Building Congress, Craftsmanship Award, 2008
"DIRECTV, Washington, D.C."
Architectural Record, March 2009
Credits Photography by Ron Blunt