Digital Insight develops innovative digital solutions for regional banks and credit unions. Finding a new home provided the opportunity to explore an updated visual identity and workstyle. The resulting design language emphasizes the company’s brand by evoking the history of banking through the modern age.
The visual narrative includes a wallcovering of safety deposit boxes and a reclaimed vault door, as well as a coffered ceiling and curtains made of pen chains – all harkening to the details of grand banking halls. Three large orthogonal open work areas are joined by angular “connector spaces” containing booths for impromptu meetings or focused work. These areas are further defined by a perforated metal ceiling panel inspired by punch cards used in early data processing.
To complete the brand story, a commissioned art program depicts the evolution of banking customer service, checking, advertising campaigns, and technology. With the foundation of banking on display in their workspace, Digital Insight now looks towards the future of banking.
Client Digital Insight
Location Redwood City, CA
Scope Workplace Planning and Design
Size 40,000 square feet
Credits Photography by Anthony Lindsey