A manufacturer of case goods for over 80 years, Dfm has been a premier resource for architects, designers and facilities professionals in Northern California for wood, metal and stone products. In moving their showroom into San Francisco from San Leandro, California, Dfm secured ground-floor retail space at Levi's Plaza, giving them direct street presence and visibility to the public. The open and rectilinear footprint allowed for Huntsman's design team to plan and develop a showroom with flexibility to serve multiple functions in a compact area. The approach involved bringing part of the fabrication process to the showroom. The duality of functions resulted in dividing the space into two long halves: the west side would house executive office systems, casegoods, conference room furniture and seating, while the east side was transformed into a workroom for reps, designers and clients. One more layer was added to the plan dividing the front into the showroom and workroom and the back half into office and meeting space for Dfm employees.
Location San Francisco, CA
Scope Showroom Design
Size 2,000 square feet
Credits Photography by David Wakely