Branded Environments
Environmental branding is User Experience design at full scale. Space can be a clear and powerful way to express identity, not just by incorporating branded design elements, but more importantly by encouraging behaviors aligned with defined values. A well designed space both reflects and reinforces the culture of an organization.
Understanding our clients’ “essential truths” requires research. Our creative method begins with a visioning process that explores the organization’s business drivers as well as its cultural priorities. We seek to understand what makes our clients tick at a root level, so we can begin to define a visual language and translate brand identity into built environments that resonate with both employees and visitors. We provide concrete design strategies to help our clients better articulate and live their brand.
Environmental branding is User Experience design at full scale. Space can be a clear and powerful way to express identity, not just by incorporating branded design elements, but more importantly by encouraging behaviors aligned with defined values. A well designed space both reflects and reinforces the culture of an organization.
Understanding our clients’ “essential truths” requires research. Our creative method begins with a visioning process that explores the organization’s business drivers as well as its cultural priorities. We seek to understand what makes our clients tick at a root level, so we can begin to define a visual language and translate brand identity into built environments that resonate with both employees and visitors. We provide concrete design strategies to help our clients better articulate and live their brand.
