by Dan Huntsman
dhuntsman@huntsmanag.com

As the holiday season draws to a close, we are reminded of how the spirit of giving extends beyond our family and friends to the communities in which we work and live. Within the design profession, there are a host of opportunities to use our creativity to collaborate with community organizations whose missions are to serve those in need. For many of these groups, financial support to sustain the quality of their services has become increasingly more difficult to raise. They often have to develop innovative programs to gain visibility for their causes and attract both donors and volunteers. The contributions made by our employees have helped these organizations with fundraising and outreach efforts, and through their talents and skills, have been able to share the gift of design.

For the past 12 years, Huntsman has participated in We Care, an annual holiday event sponsored by Herman Miller. For this event, architecture and design firms in 27 cities around the country join together to volunteer their time and skills in partnership with the Boys and Girls Club of America. Teams comprised of designers host craft stations, where kids make personalized gifts. At the start of the holiday season, Huntsman staff in both New York and San Francisco joined leading design firms to bring their expertise and passion for design to work with over 450 school kids in creating unique gifts – everything from jewelry, holiday themed tee shirts, photo frames, to wall clocks. At the end of the day, the children who participated in the event brought home armloads of handmade gifts.

“We strive to create smiles and stories that will be well remembered,” says Erin Wendt, who supports the coordination efforts on behalf of the Herman Miller A+D team, “We aim to incorporate the arts and culture as part of the day. In addition to the craft-making, we host photos with Santa, a face-painting table and offer temporary tattoos as part of the fun. The best response that we could hear at the end of the day is for the children to ask if we would return next year!”

Among the many challenges of putting together this event is coordinating craft designs that could be created by children ranging in age from 5 to 12 years old. “While planning, we have to consider several aspects: creativity of the craft, originality, cost, and ease of assembly,” shares Andrea Hurtado from Huntsman. “Kids have only 45 minutes to go from table to table, so creativity and efficiency were in high supply.”

Where the kids find delight in creating handmade gifts, designers get the opportunity to access their inner child, play with their creativity, and make time for our community. It also gives them a chance to encourage kids to use their imagination and to access their creativity for a thoughtful gift. It stresses the adage that gift giving is about meaning more than commercial value. “It is such an exciting event for the children, and they are so appreciative for the opportunity to make these gifts,” adds Huntsman’s Brandye Johnson, “not only for their loved ones, but for themselves as well.”

For CANstruction, a national fundraising event whose proceeds benefit local food banks, building creative sculptures out of food cans is leveraged as a marketing tool to draw the public in and create awareness for the organization. CANstruction holds annual design and build competitions to construct giant sized structures made entirely out of canned food. In more than 100 cities in North America, the structures are on display to the general public the week before Thanksgiving.

San Francisco CANstruction proposed the theme of the Cannes Film Festival for 2012, which required entries to tie back to the international film festival. Paying homage to its client Pixar Animation Studios, Huntsman teamed with GCI General Contractors and Rutherford & Chekene Engineers to construct a sculpture inspired by the film “Up,” the first animated feature film to premier at Cannes. Comprised of more than 5,300 cans of chicken, tuna, beef stew, crab meat, and assorted vegetables, the “Up” structure represents a whole greater than the sum of its many parts – an idea that is reflected in the event itself with 13 other structures in the competition. The event raised more than 70,000 cans of food which were donated to the San Francisco and Marin Food Banks.

“CANstruction is an ideal way for our industry to give back to the community in which we build,” shares Lauren Sherman, Chairperson for SF CANstruction. “Food and shelter are the basics that many are struggling with right now. CANstruction raises a tremendous amount of food while having fun and raising awareness about issues of hunger.” Only in its second year in the Bay Area, CANstruction 2012 represents the largest, single canned food donation in the food banks’ history, driving home the point that creative ideas can be made of the most common product like a can of food. And that design can help tell a much more compelling and visual story.

While the holidays are a time when we are more conscious about the thought of giving, we can all pool our individual talents and creative ideas any time of year. The collective good is designed by our ability to come together and support each other.

From all of us at Huntsman Architectural Group, we wish you the best in the new year.

by Sascha Wagner, IIDA CID LEED AP
swagner@huntsmanag.com
@swagnr

The Bay Area’s economic recovery is again being linked to investment in startup companies. Focusing on improving or creating entirely new technologies or services, these startups are not all large-scale endeavors. The federal government’s Small Business Administration states that small businesses start up at a rate of over 500,000 a year and account for 75% of all new jobs in our current economy. Recent commercial leasing reports for Silicon Valley and San Francisco show continued activity by startup companies in web technology, apps and gaming, and life-science sectors. While this activity seems to be stabilizing as this year draws to a close, the overall outlook continues to be positive. But let’s not confuse this with the tech gold rush of the late 1990’s – it is different this time.

As a result of the game-changing economic downturns of the dot-com bust, the 2008 stock market adjustment and the resulting “great recession”, the approach to seed funding, operational oversight, and cost control of startup companies now definitely (and thankfully) has a more sensible and conservative note. While the process of designing space for startups is a different game today, some fundamental keys to success have remained unchanged. Let’s look at some of the best practices:

– Create Learning Opportunity for Everyone –

Today’s startup leaders are often younger and/or first-time entrepreneurs and thus relatively new to the process of selecting and designing office space that reflects their company culture. This is a good thing. By nature, startups are just beginning to define their culture, so early planning with the real estate and design team offers the opportunity to identify and realize a company’s values through the evaluation of work styles and work settings.  Statistics show that second only to salary, the physical work environment is the largest contributor to employee satisfaction and retention. It’s simple – great space equals happy and productive employees.

Explaining the often complex design and construction process to a client is an important first step.  Projects are most successful when this dialogue is collaborative and continues for the duration. This builds critical trust between all involved parties and facilitates continuous learning.  So while clients learn about how space impacts their business, design consultants learn as much as possible about the client’s business model in order to support their vision with creative design solutions.

-   Choose the Best Setting -

How a startup actually intends to use their space greatly impacts the type of real estate to consider in the first place.  For example, wider column spacing or more room between the building core and window line may allow users to sit in larger groups and to reconfigure workstations more easily.  On the other hand, several segmented “neighborhoods” can allow for privacy between certain critical functions (e.g. a high energy sales area vs. a heads-down engineering area).  Knowing which model best supports a user’s needs informs the space selection from day one.

Touring existing spaces with a design professional is a helpful tool envisioning a variety of work environments, and gives clients a better sense of what to expect in their own project. It also provides an opportunity to understand a range of costs associated with certain levels of construction. Test-fit planning in multiple buildings gives clients the opportunity to confirm their program well before starting lease negotiations in earnest. When architects are part of the team up front they can add significant value to this process. Creating a good design in a space wrought with challenges is par for the course for talented designers, but why not select a space that is aligned with the client’s intended work style in the first place?

 – Return of the Spec Suite –

One current market trend is the proliferation of pre-built spaces complete with partitions, ceilings, lighting, and finishes, offering the ability to bring space online quickly. Especially for startups, this race to occupancy is often the primary determining factor in a real estate decision. Through creative design, these environments can often be re-purposed in exciting, non-traditional ways without much added cost.  For a tech startup, private offices become huddle rooms, conference rooms become engineering bullpens, and training rooms can become all-hands meeting or demonstration rooms.

In most cases, startups are developing and testing disruptive or innovative technology as it goes to market.  As a result, spaces frequently need to support quickly changing work styles.  While pre-built spaces can be limiting in some ways, creatively adapting them can save costs and time, which is critical to emerging companies.

– Get Real on Schedule, Budget, and Program –

Clients who have never built out office space can be shocked at how long the process takes. Early schedule feedback from architects and contractors can help align a client’s expectations with the realities of construction. Too often, aggressive timeframes sound good from a leasing perspective but can only be accommodated by incurring some financial or functional penalties.

Similarly, developing a realistic project budget from the onset helps the design team formulate better solutions to client objectives. Knowing “what you get for the money” helps to prioritize needs versus wants, and even prior to that, enables the real estate broker to negotiate better lease terms based on those priorities. A budget should also take into consideration possible future modifications to the space. Most startups grow exponentially, so accommodating flexibility is paramount.  This is particularly true for electrical and HVAC infrastructure which can typically make up 30-35% or more of a construction budget. Cloud computing and off-site data storage services have liberated many office spaces from large IT infrastructure requirements. However, adding two or three times the amount of people into a space over time must also be considered in planning for cooling and electrical plug loads. Retrofitting a space later on is usually far more costly than planning for future needs up front.

Startup clients are likely to have fluctuating program needs. Through a visioning session, the design team learns how the users anticipate working in both the short term and in the future. Anticipated changes in work styles may inform what level of build-out actually needs to be done initially, and what should be phased in later.  An early determination of the number of offices, conference rooms, collaborative areas and open office space is often based on staff headcounts and growth projections which have not been fleshed out. Designing these spaces for multiple future uses builds in immediate flexibility.

– Be Innovative and Open to New Ideas –

The best companies recruit the most talented employees, and these are often people who seek out the most innovative work environments.  Therefore, the workplace should foster creativity and knowledge sharing.  Startup employees often hold multiple roles and are not fixed to traditional office workspaces, such as private offices or individual desks. As a result, space needs to perform multiple functions, which presents the chance to introduce flexible and often mobile design elements in architectural and furniture products that allow for easy reconfiguration. But with mobility comes a new set of challenges.

One of our recent startup “incubator” clients desired a highly-flexible open office with fully moveable workstations.  The challenge was bringing power and data cabling to desks that would be relocated on a weekly basis. Through our collaborative process with the client and the contractor’s pricing input on several options, the design team developed a solution incorporating laboratory-style pull-down power/data drops. Being open to all ideas and exploring them rapidly as a team is a success strategy that is akin to the business model of many startup clients themselves, and is often expected by this type of client. Successful consultants integrate this approach into their process.

– Set the Stage for Success –

Today’s startups have less money to spend on real estate, so it must be spent more intelligently. Experienced design and real estate professionals can help emerging business succeed by harnessing the power of their work environment and maximizing available capital.  The key is collaboratively sharing goals, expectations, and experiences, clearly defining roles and responsibilities, yet staying flexible and lean.  With this approach, the team lays the foundation for a successful project and an enduring client relationship that hopefully leads to more opportunities as today’s startups evolve to become the next industry leaders.

Sascha Wagner is a Principal at Huntsman Architectural Group. He is an advocate for highly collaborative, client driven, interdisciplinary design with sustainability at its core.  He is also President of the International Interior Design Association (IIDA)’s Northern California Chapter. Steven Gerten also contributed to this article.