Finding a new home provided RedEnvelope an opportunity to reflect its brand image in its physical environment. Building on its success as an online retailer, RedEnvelope began developing its own product line. The design of the new offices needed to respond to this critical new component of the retailer's creative and administrative departments. RedEnvelope asked Huntsman for a space that would attract and reward staff, improve team interaction, and provide better adjacencies than the previous location. The design solution involved the use of color to enhance way-finding and spaces that serve multiple uses. Working with a color consultant, Huntsman devised a series of coded conference rooms on the ground floor. Each meeting room is identified by its own Chinese astrological sign, reflecting the company's Asian influence. The Dragon Room, the largest, serves as the boardroom and showroom for new product development. For this space, Huntsman designed custom "garage doors" that form dramatic canopies when opened. This feature yields a more formal lobby when the doors are down and curtains to the lounge are closed. With doors open and curtains drawn back, the lobby, lounge, and boardroom become one large room for social events.
Location San Francisco, CA
Scope Office Planning, Design and Environmental Branding
Size 22,000 square feet
"The Power To Define," Perspective, Summer 2007
"Wrap It Up," Contract, June 2006
"Wrap It Up," Contract (Chinese Edition), August 2006
Credits Photography by David Wakely