San Francisco Florist & Gifts
Store Design and Branding
San Francisco, CA

By revealing the art of floral arrangements, a San Francisco flower shop involves the customer in the creative process. The owners wanted something different than the standard, cramped flower stands. They also required function to be fashioned into unique, stylized elements. The main design concept, by Huntsman was to move some of those interesting “back-of-the-house” operations into plain sight. Two floral stations attract pedestrians attention, allowing customers to watch the creative pros at work. The design was also developed to be modular and economical. Simple materials assembled in basic ways allowed the owner to act as general contractor and for millwork to be fabricated off site and easily assembled on site.

Publications
“San Francisco Florist & Gifts,” Visual Merchandising and Store Design, June 2000

Completion Date: February 1997
Size: 2,000sf

photography by David Wakely