Reflect Cosmetics
Store Design and Branding
San Francisco, CA

Reflect, a leading online cosmetics company, specializes in manufacturing prestige custom beauty and skin care products, created for each customer's individual needs. Quite opposite of recent online shopping trends, Reflect chose to build its first brick-and-mortar retail space, after successfully establishing a presence on the Web. The retailer selected Huntsman to create an experimental and prototypical concept store in San Francisco where its products could be demonstrated in person. The design team was able to translate Reflect's brand into a physical space by utilizing colors and materials from existing packaging. The final product, designed and built in less than eight weeks, showcases an inviting design and innovative use of materials.

Publications
“From Clicks to Bricks” Contract, November 2002

Architectural Record Online, October 2002

Completion Date: February 2002
Size: 1,500sf

photography by David Wakely