The Villas Parkmerced
Apartment Complex Renovation and Branding
San Francisco, CA

When Carmel Development and Management acquired the 3,500-unit apartment complex at Parkmerced, its goal was to re-brand the site and facilities to attract an urban audience of new tenants, in addition to the core tenants of students and senior citizens. Huntsman was part of the master planning team for the re-branding of the complex. Along with the renovation of the administration building, our work included selecting the palette of colors for the exteriors, updating furnished model units and building lobbies, enhancing landscaping, and developing a new identity for Parkmerced. While being sensitive to the original 1940’s aesthetic, Huntsman transformed the administration building into a fully functioning community center. The center now houses a rental office, management office, clubroom, lounge, fitness center, and media and entertainment rooms.

Awards
2002 Gold Nugget Awards, Award of Merit - Best in the West

Publications
“Huntsman Restores Luster to Parkmerced,” Western Real Estate News, June 2000

Completion Date: November 2001
Size: 138 acres

interior design by Debra Cibilich Design
photography by David Wakely